JAIIB Paper 4: Retail Banking & Wealth Management (RBWM)

Q: In the Extended Services Marketing Mix (7 Ps) for retail banking, what are the three additional Ps beyond Product, Price, Place, and Promotion?

Correct Answer: Option B (People, Process, and Physical Evidence). Due to the intangible nature of financial services, Booms and Bitner added People (bank staff customer contact), Process (service delivery speed and SOPs), and Physical Evidence (branch ambience, cards, stationery).

1 Questions (Mod C) 4 Modules

Practice JAIIB Paper 4: Retail Banking & Wealth Management (RBWM) - Module C (Support Services – Marketing of Banking Services) multiple choice questions with detailed step-by-step explanations.

Quick Mode: Module Tiles Timed Mock Test

C Active Module 1 Questions